Digital business terms, in plain language

A single mobile-friendly page that collects your important links, contact actions, products, and social profiles.

One campaign sent to a permission-based email audience, usually with delivery, click, and unsubscribe tracking.

A service for sending the same or personalised text message to many opted-in recipients.

A clear instruction that asks a visitor to take the next step, such as call, register, buy, download, or enquire.

Customer relationship management software that keeps lead details, conversations, follow-ups, and sales stages in one place.

A QR code whose destination can be changed later because the code points to a managed redirect rather than the final content.

A focused web page built around one audience, offer, or action instead of a complete website navigation journey.

A person or organisation that has shown interest and supplied enough information for a business to follow up.

Recording visits to a link so you can understand volume, timing, source, or campaign performance.

Near Field Communication: short-range wireless technology that lets a phone open information or trigger an action by tapping a compatible tag.

A two-dimensional code a phone camera can scan to open a link, text, contact, Wi-Fi detail, or other encoded information.

A web response that automatically sends a visitor from one URL to another.

A website whose layout adapts to phone, tablet, and desktop screen sizes without requiring separate pages.

A compact URL that redirects to a longer destination and is easier to share, print, or measure.

A QR code that directly stores its final destination or content; changing that content requires making and replacing the code.

Tags added to a URL so analytics tools can identify the campaign, channel, or creative that produced a visit.

A standard digital contact file containing details such as name, phone, email, company, and website.

A permission-based WhatsApp message sent to an audience for updates, reminders, offers, or follow-up.